There is no doubt that not utilizing your freedom as a citizen to use social media channels for your business means that you’re missing out on a lot of marketing opportunities.
However, handling social media channels for your business can take up so much of your time just to plan, manage, maintain, and execute an effective social media strategy to raise your brand awareness.
Of course, if you have a small team that helps you run your business, you can always delegate tasks across the workforce. The only downside is, it may overwhelm your current employees and it may lead to unproductive results.
You might need to look at someone who specifically specializes in social media management.
But, what exactly does a social media manager do for your business?
Here’s a rundown of the benefits you can gain from hiring a Social Media Manager.
What Can A Social Media Manager Do For Your Business
1. Save you a lot of time and effort.
If you’re willing to devote so much time on handling the hefty responsibilities of:
- keeping up to date on trends,
- planning and organizing content,
- scheduling posts,
- responding to messages,
- engaging with your audience through likes and comments,
- tracking metrics,
- and more.
All the while handling other necessary operations for your business to run,
You’re a superhuman!
If just looking at those tasks already overwhelms you, just imagine actually doing all that.
You may be asking too much from yourself already.
Even if you handle a small business, there are still a couple of things needed to keep it up and running. Adding social media work on top of that will just burn you out faster.
Take note that every social media platform you add doubles or even triples your workload.
Hiring a person solely dedicated to the time-extensive task of handling multiple social media channels for your business will save you the time you need to dedicate on other tasks.
2. Allow you to focus on other important tasks.
Emphasizing on the point above, the time spent on social media work can be spent on other more important tasks for your business.
Aside from the “important” tasks for your social media channels, there will always be the temptation of just scrolling all day just looking at cute pictures of puppies, memes, and reading funny and interesting stories.
I know there’s no other choice for you but to agree.
Running a business is also a hard thing to do.
That’s why you’d hear a lot of business people say that aside from courage, it takes a loooot of discipline when you decide to start and keep a business.
Taking a bit more step to demand accountability from yourself shouldn’t hurt that much.
Go and do more “fruitful” tasks when you don’t need to worry about your campaign on social media.
3. Uphold your brand reputation.
Your social media presence is essential if you want to raise your brand awareness and establish your authority in the industry.
Not only that, you’re expected to be active, not merely existing.
Thankfully, a social media manager’s role as your brand’s representative on the online world can save you the worry of harming your presence by not being active.
They will make sure to spread a positive influence for your business.
Having someone who can interact with your audience on a daily basis or as much as possible will even increase your brand loyalty as your customers know that your brand is a brand that they can easily reach.
4. Monitor your business’s performance.
It’s not enough to only put out social media marketing materials.
There’s a lot more work after that.
You need someone specifically trained or knowledgable with analytics.
A Social Media Manager is perfect for the job.
They track the metrics and data that matter and adjust your strategy accordingly. They check which campaigns are having a blast and which are needed to be improved.
They make sure that there is no time and money wasted on materials that don’t bring your desired results
5. Generate fresh ideas.
Social Media Managers are social media savvys.
They wouldn’t be doing their work if they don’t enjoy being in the virtual space.
The extensive knowledge they gain from hours of work on social media should pay off when you see the results of their hard work.
Social media is ever-evolving.
It might be hard to stay relevant when what you’re showing is already out of date.
When significant changes occur, such as a change in algorithm, a Social Media Manager will be quick to reevaluate and adjust your strategy.
It’s one of the skills of a Social Media Manager that you can certainly count on.
6. Provide consistency.
For a brand to be recognized in the fast moving and dynamic world of social media, they need to be consistent in their marketing efforts.
There are millions, or even billions of marketing content that is being published online.
Being inconsistent in your efforts to make your brand known will do you more harm and nothing good.
Social Media Managing is essentially a full-time job when done correctly. It requires so much work just to achieve your target.
Consistency in social media creates loyalty.
The success of your employees is also your success, and that includes a Social Media Manager if you choose to hire one.
Trust that a Social Media Manager only has their and your best interest in mind when they applied for the position. Their expertise in social media work is something you wouldn’t want to miss out on.
As always, you are advised to do your own research before jumping on investing in a Social Media Manager.
I’ve been in the digital marketing space for years now. If you have any more questions, you can book a free clarity call with me!
My fellow business owners, when did you start promoting on social media? Did you immediately hire a Social Media Manager on the get-go? Or did you start out on doing everything on your own? Comment your experiences down below!