If your business is still not in the hype of the Information Age, then out goes countless opportunities to expand your reach. Opportunities go bye-bye!
Even if you’re a small business owner (or maybe not), you know how tough a decision it is to hire a Social Media Manager but you do recognize that Social Media is showing no signs of slowing down.
Whether to hire or not to hire a Social Media Manager is a case-to-case basis. Some businesses can definitely go without outsourcing, while some can barely keep up with the demands of Social Media.
Let’s look at the 10 Signs You’re Ready To Hire A Social Media Manager.
10 Signs You’re Ready To Hire A Social Media Manager
1. You don’t have enough time.
All the day-to-day operations of keeping your business running is already draining you to a point of no return. That’s a fact for all business owners.
You spend your days and nights working.
Weekends don’t really end your week.
Rest days don’t really seem like rest days when you keep thinking that something might inevitably go wrong when you try to step away from your CEO role.
Now, do you think you still have time for social media?
Most millionaire or billionaire stories would tell that they don’t even use social media accounts, yet you can see accounts with their names, right next to a check which signifies that it’s a verified account, with millions of followers.
What do you think they do?
Obviously, they have people handling their socials.
They specifically hire Social Media Managers to take on the tedious task of spreading their influence on social media.
Hiring a Social Media Manager could free up so much of your time. Take a bit of the pressure off by passing the social media work to an expert in the field.
2. You’re neglecting revenue generating activities just to manage your socials.
While social media definitely opens up a lot of opportunities in gaining more clients or customers, you have to remember that just merely posting in social media would not automatically mean that you’re already bagging the fortune.
Your main focus must still be your core business.
Yes, social media is a great addition to your efforts in gaining more profit, but it shouldn’t stop there.
Before being needed by social media channels, you’re first and foremost needed by your business.
A lot of business owners can relate that it’s tempting to just handle all of it yourself to save on some bucks, but a lot of risks can come with that decision too since social media offers a lot of shiny things.
Best be careful not to get caught up in that shiny objects trap.
Outsourcing may even be more cost efficient for you, rather than doing it all yourself.
3. You’re not a Social Media Savvy.
It can be a big issue if you plan on handling your business’s socials when you’re not exactly a Social Media Savvy.
Well, there’s nothing wrong with that.
A lot of people are not Social Media Savvies.
But it’s either you force yourself to be one or outsource for someone who is effortlessly savvy with social media.
Choose your battle.
Sure, there’s always the option of taking the time to learn things as much as you can, but then again, you’re taking the TIME that could be necessary for other tasks.
You can just work on what you’re good at and let an expert on social media do what they’re good at, all in favor of the future of your business.
The option of hiring a Social Media Manager can prove to be the best option when you’re not a Social Media Savvy.
Trust that they definitely know what they’re doing.
4. You’re getting overwhelmed with the platforms your audience uses.
It will be a big loss for you if you don’t jump on the platforms that your audience are using.
Even more so when you jump on without understanding those platforms.
It’s like going to a war unarmed. So, what does that leave you?
We’ll leave it up to your imagination.
The amount of available social media platforms are also showing no signs of slowing down.
Aside from that, every single social media platform is distinct. You’ll have to get used to a lot of features all over again.
Of course, you can always do your research and navigate the platforms like a baby, but you’d rather have someone who can soar higher when you’re just getting stuck on the ground.
5. You don’t understand how social media marketing works.
Social Media Marketing is more than just posting and showing up on social media.
You are sorely mistaken if you think that those are enough.
There’s a lot of work behind marketing on social media.
It can range from advance planning of contents to put out, to making and picking the right eye-candy graphics or images, to monitoring your analytics, adjusting your strategy based on datas and metrics, and to many more.
If any of those seem foreign to you and you’re not willing to sacrifice more time into learning every single one, then a Social Media Manager can help you.
6. You don’t have all the right tools for social media work.
Either you don’t have the right tools or you’re not willing to invest in the right tools.
Automation during the chill and busy days will greatly help you lessen the burden of doing it all yourself and checking it one by one.
But of course, if you’re not knowledgeable enough to utilize the platforms being offered to you, then you’re just wasting your resources. Something you definitely wouldn’t want.
There are a lot of digital marketing platforms out there, if you’re looking out to try some, head over to this link www.shiekina.com/digital-content-marketing-tools to read about the Top 10 Digital Marketing Tools You Can Use To Level Up Your Content.
A Social Media Manager already knows which platforms to use, if they don’t, then unlike you, they certainly have more time to explore.
7. You’re not getting engagement.
Okay, let’s be real.
People interact with people.
People want to buy from people.
And social media also profits from interaction or engagement of people.
Engagement is one of the best ways to bring in more organic followers.
It makes you appear real. Someone your audience can definitely rely on.
You’re most likely to get remembered when you engage with your audience, rather than just a passing post.
Keyword here is “Social”. You give,
then you shall receive.
You need to socialize on social media. If you can’t do that, you’re better off hiring someone who can.
8. You think about social media last.
Your main focus is still your business.
So you find that social media work always gets pushed back.
But then, social media requires consistency and keeping up to date.
How will you maintain, or better yet, grow your online presence if you’re not being consistent and a trendsetter?
Simple. You hire someone who can do all that work for you.
9. You don’t enjoy social media or you’re enjoying it too much.
If you don’t enjoy using social media, it will probably feel more like an annoying chore than something that will bring great results.
If you don’t enjoy something, you’re probably not going to make satisfactory actions that will fill your goals.
Better hand that off to someone who does enjoy the work.
*ehem* A Social Media Manager *ehem*
On the other hand, it will also be detrimental if you’re enjoying it too much.
Like c’mon, there’s just a lot of shiny things to see on social media.
If you don’t have discipline, you’d surely be scrolling through your phone for hours without it being productive.
There’s nothing wrong with that. You can reward yourself once in a while to enjoy the perks of social media but remember that you still have a business to run.
10. Your posts aren’t bringing your desired results.
Always remember why you started.
Look back to your list of goals.
If your efforts are not working, then it might be best to hire someone who can craft a strategy and adjust them accordingly.
A Social Media Manager can give you a comprehensive report on what’s working and what isn’t.
Not only that, they can expertly execute those tactics for you.
So that you can now let go of the struggle of doing things on your own.
Hiring a Social Media Manager can help bring you closer to your goals.
Whether it is to increase brand awareness, to get new clients, to maintain a community, or all of the above and so much more, a Social Media Manager will be equipped with the right knowledge and tools to get that done for you.
If you were able to identify yourself with one or more of these signs, then you’re in dire need of a Social Media Manager.
It can be daunting to hire one but with proper research, we believe you’ll be able to hire the one perfect for all your needs.
Ready to step it up a notch?
Hire an awesome social media manager, book a free clarity call with me!
Take the time to get to know us better and you’ll see how most SMMs are the same yet each so different and unique in our own little ways.
What reason could be holding you back from hiring a Social Media Manager? We’re here to hear you out!